Sourcing Content

Tools for Sourcing Content

So you want to find information online relating to your industry, ideas or projects but you don’t want to spend hours upon hours researching. Sure, Google can always help. “Let’s ask Google” is one of my favorite responses to questions I don’t know. But to figure out the right keywords for what you’re actually searching for, narrow down content, figure out if it’s from a reliable source and then write something yourself… Can anyone say term paper?!

In comes Klout. This is one of my favorite places to look for quick, relevant articles to share with my audiences. Ideal for finding links for Twitter posts, information for LinkedIn updates or discussion bases for Facebook. You can narrow down by category and Klout will tell you if it’s relevant for your audience, how recent it was posted and if it’s a hot topic. It only takes a few minutes to find content for your social media posts.

The added benefit of using Klout is it’s stats tracking. You are assigned a Klout score based on your social media posts and interactions. For someone like me it’s an addictive resource to stay on top of my posts and be consistent in my interactions. Take a look and let me know if you find Klout to be as helpful as I do!

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